Life By Vivara
Summer Campaign
Art Direction
São Paulo, Brazil
Agency: GB65
Featuring actress Marina Ruy Barbosa, the Life by Vivara Summer Campaign drew inspiration from Marrakech, capturing a vibrant, contemporary expression of luxury designed to resonate with a younger generation of consumers.
Working alongside Creative Director Giovanni Bianco, I contributed to the campaign's visual development, helping shape a world that balanced aspirational fashion imagery with the warmth, colour and energy of its destination-inspired narrative.
Credits
Creative Director
Giovanni Bianco
Art Director
Vitor Milito
Photographer
Lufree
Talent
Marina Ruy Barbosa
HMU
Henrique Martins
Styling
Rita Lazzarotti
DoP
William Etchebehere
Post Production
Bruno Rezende