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Vivara
Summer Campaign

Art Direction

São Paulo, Brazil

Agency: GB65

For over a decade, Gisele Bündchen has been the face of Vivara, appearing in four major campaigns each year. The creative challenge is continually reinventing the visual narrative while preserving the strength and recognition of such an enduring partnership.

Working under the creative direction of Giovanni Bianco, I contributed to campaigns that refreshed the brand's aesthetic season after season, balancing timeless elegance with contemporary luxury to keep each collection feeling distinctive and relevant.

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Credits

Creative Director
Giovanni Bianco

Art Director
Vitor Milito

Photographers
MAR+VIN

Talent
Gisele Bündchen

HMU
Henrique Martins

Styling
Pedro Sales

DoP
William Etchebehere

Post Production
Bruno Rezende