Vivara
Summer Campaign
Art Direction
São Paulo, Brazil
Agency: GB65
For over a decade, Gisele Bündchen has been the face of Vivara, appearing in four major campaigns each year. The creative challenge is continually reinventing the visual narrative while preserving the strength and recognition of such an enduring partnership.
Working under the creative direction of Giovanni Bianco, I contributed to campaigns that refreshed the brand's aesthetic season after season, balancing timeless elegance with contemporary luxury to keep each collection feeling distinctive and relevant.

















Credits
Creative Director
Giovanni Bianco
Art Director
Vitor Milito
Photographers
MAR+VIN
Talent
Gisele Bündchen
HMU
Henrique Martins
Styling
Pedro Sales
DoP
William Etchebehere
Post Production
Bruno Rezende